Healthcare App Development

Gathering app reviews and ratings for your mobile app is hard; and getting positive app reviews is even harder. App developers and entrepreneurs who’ve just launched their apps find it tougher than those that have an established base of users. Your app reviews and ratings are one of the few things that a potential user will …

How To Use App Reviews and Ratings To Double App Store Conversion Rate Read More »

Mobile app monetization can be tricky. Doesn’t everyone want to ultimately address the following question: “how to make money with apps”? Monetizing an app is certainly not easy. And a common belief is that there are only three monetization strategies: paid app, freemium and free app with advertising. What you didn’t know is that there …

App Monetization: 6 Ways To Make Money With Apps Read More »

According to Forrester, 63% of apps are discovered through app store searches. The higher your app ranks, the more visible it is to potential customers, resulting in downloads. And App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. With over 2 million mobile apps in the …

5 Insanely Effective App Store Optimization Tips For Higher App Rankings Read More »

Building an app is tough. But when you look at the entire lifecycle of the product, the challenges in development fall flat when compared to marketing or customer acquisition, to be more precise. Most often, apps fail not because they were a bad idea, but because they failed to get traction. If you have the …

4 Customer Acquisition Strategies For Pre-Launch Mobile App Traction Read More »

Explainer videos can be a great way to improve conversions for your app. It’s estimated that explainer videos increase rates of purchasing a product by up to 85%, such as Crazy Egg’s homepage demo video drove an extra $21,000 a month in new income. A demo or product/service explainer video also increases the chances of the press …

How To Create A Mobile App Explainer Video For Under $100 Read More »

There are only a few ways to get your mobile app designed and developed – do it yourself if you can code, recruit an in-house team or outsource it to a consultancy. And if you hire a mobile app developer, how do you know they suck? As an entrepreneur on a bootstrapped budget, it may be …

7 Signs Your Mobile App Developer Sucks Read More »

Going local can be a game-changer for app marketing and generating traction. Facebook is available in 84 different languages and is in the process of being translated into few more. Twitter is available in 32 languages. Gmail can be accessed in 58 different languages and Pinterest is available in 31 languages. What is common between …

App Marketing: One Simple Hack To Generate Consistent Traction Read More »

Do you know why app retention is extremely important? Only 16% of users will try a failing app more than twice, a report by Compuware states. The rest simply delete the mobile application. Look through app retention metrics and not just download numbers. A small bug or an issue with the app can lead to an …

App Retention: 5 Tools to Retain Users Read More »

In the ideal app world, viral marketing strategies would help people download your app and enjoy it so much that they share it with others in some way, which then also download your app. And then those new users enjoy it so much that they share it with their network, who then also download your …

5 Viral Marketing Strategies For Your Mobile App Read More »

The greatest value of a picture is when it forces us to notice what we never expected to see — John Tukey, American Mathematician In an ideal world, your mobile app will be the final full-featured app, perfected to meet users’ demands in every context and environment. But this is not an ideal world. A …

5 Post-Launch Analytics And Tools To Enhance Mobile App Performance Read More »