Building an app is tough. But when you look at the entire lifecycle of the product, the challenges in development fall flat when compared to marketing or customer acquisition, to be more precise. Most often, apps fail not because they were a bad idea, but because they failed to get traction. If you have the …
4 Customer Acquisition Strategies For Pre-Launch Mobile App Traction Read More »
Explainer videos can be a great way to improve conversions for your app. It’s estimated that explainer videos increase rates of purchasing a product by up to 85%, such as Crazy Egg’s homepage demo video drove an extra $21,000 a month in new income. A demo or product/service explainer video also increases the chances of the press …
How To Create A Mobile App Explainer Video For Under $100 Read More »
There are only a few ways to get your mobile app designed and developed – do it yourself if you can code, recruit an in-house team or outsource it to a consultancy. And if you hire a mobile app developer, how do you know they suck? As an entrepreneur on a bootstrapped budget, it may be …
Going local can be a game-changer for app marketing and generating traction. Facebook is available in 84 different languages and is in the process of being translated into few more. Twitter is available in 32 languages. Gmail can be accessed in 58 different languages and Pinterest is available in 31 languages. What is common between …
App Marketing: One Simple Hack To Generate Consistent Traction Read More »
Do you know why app retention is extremely important? Only 16% of users will try a failing app more than twice, a report by Compuware states. The rest simply delete the mobile application. Look through app retention metrics and not just download numbers. A small bug or an issue with the app can lead to an …
