5 Awesome App Store Optimization Tools To Increase mHealth Apps Downloads
- January 16, 2023
- Posted by: Rahul Varshneya
- Category: Healthcare App Development
According to Statista, by the end of 2021, the number of mHealth apps on Google Play reached over 65,300 thousand and is still growing. Whereas, in the Apple App Store the number of mHealth apps reached around 54,000. The number of mHealth apps will continue to rise in the upcoming years due to growth in digitization and technological advancements. Not all mHealth apps are discovered or downloaded on the app store. So, what’s the best way to increase mHealth app downloads on Play stores?
App store optimization, or ASO, is essential in discovering mHealth apps, but it is also the most ignored marketing tactic. ASO tools are used to enhance awareness about an app and of course, increase their downloads.
Mobile app distribution is different from promoting a website or a web app. There are many channels of discovery for a website. However, for a mobile app, these are fairly limited.
Mobile apps don’t come up in organic Google searches unless you’re looking specifically for an app such as mHealth or fitness applications. Your best bet then is being discovered on the app store, where most people go to find apps.
App Store Optimization can give your app a push in discoverability and, therefore, downloads. Understanding what components go into good app store optimization will make sure your mHealth app stands out from the rest and also help people discover your application when they’re searching through the app stores.
There are many app store optimization tools available to get you started and help you boost downloads for your mHealth app. Here are some of those.
App Store Optimization Tools for mHealth Apps
1. Appnique
This app store optimization tool helps you analyze your mHealth app’s keywords before it is launched or updated. It helps in identifying keywords your audience is using. Appnique also uses its engine to programmatically identify competitors you may have missed out on.
With their keyword recommendations, they take into account keyword popularity, difficulty, and rank score. Appnique then presents them in ways that enable you to select the best keywords for your mHealth app and increase downloads.
2. AppCodes
They call themselves the ‘Swiss army knife for app store optimization’. AppCodes helps you perform App Store SEO, track your competitors, check out popular keywords, and dispense your apps’ promo codes effectively.
This tool comes from indie developers who didn’t have much to invest in PR or other paid marketing to promote their iOS apps. They then looked at where their apps ranked when users searched for keywords that related to their apps.
They discovered their apps ranked nowhere near to their audience discovering their apps. This led to the founders creating this app store optimization tool that helped their apps get visibility and traction.
Even though this app store optimization tool was created for another reason, AppCodes can help to increase the mHealth app download rate by tracking your competitors and managing App Store SEO.
3. App Annie
With over 300,000 customers, App Annie is an app store optimization tool that helps you from mHealth app market data analysis to app store optimization.
Over the years, App Annie has built a complete platform offering various tools such as Store Stats (free) – helping you monitor the app ecosystem and your competitors through ranking history, search keywords, and featured placements, and the Store Stats Pro enables you to track even your competitor’s daily app downloads and revenue.
Apart from this, you also get app store analytics (free) to analyze your mHealth app store sales data as well as advertising analytics (free) that provides a unified dashboard for all your mobile advertising and monetization data.
4. Sensor Tower
Sensor Tower offers several data points that can help with app store optimization and increase mHealth app downloads. You can identify popular mHealth apps and top publishers by revenue, downloads, country, or category by downloads on Google or Apple App Store.
Furthermore, Keyword Spy helps to research keywords specifically to mHealth apps such as fitness, appointment scheduling, practice management, etc., and also find out which keywords are used by your competitors. Moreover, you can also get keyword suggestions from Sensor Tower’s Predictive Rank feature to estimate the rankings for mHealth apps.
Top features of Sensor Tower are:
- Daily reports
- Review history
- Featured app history
- App profiles
- Predictive rank
- Localization analysis
- ASO monitoring tools
- Search traffic score estimates
- Competitor analysis
- Keyword suggestion
- Keyword translation
- Keyword research
- App keyword optimization tools
- Store data
- Top charts
Sensor Tower doesn’t provide a pricing plan, to know about it connect with them directly for a quote.
5. App Radar
This is an online tool that helps healthcare app developers to understand and optimize their app store appearance. It is the process of improving the visibility of your mHealth app within app stores.
It comes with useful keyword tracking & research functionality and is the first tool that lets them publish and manage mHealth app store listings for both Google Play & Apple App Store in one place. Thus, healthcare app owners can unleash the full potential of their app and boost downloads.
Furthermore, App Radar will show whether you outrank your competitors and can reverse engineer their keyword strategy. Some of the key features of App Radar are:
- App localization management
- App analytics
- Competitor research
- Ratings and review management
- Real-time app store ranking
- App Store ranking tracking
- Large keyword database
- ASO monitoring tools
- Keyword analysis
- Keyword optimization
The cost of App Radar starts from $39 per month followed by $69 and $129 per month for advanced and expert pricing plans.
Wrapping Up
In summary, the world of mHealth apps demands visibility, and app store optimization tools play a pivotal role in ensuring your mHealth apps stand out in a crowded digital marketplace. The insights and analytics provided by these tools empower healthcare developers to refine their strategies, enhance discoverability, and ultimately reach a wider audience.
As the landscape continues to evolve, leveraging the capabilities of app store optimization tools becomes not just a choice, but a necessity for those seeking success in the competitive realm of healthcare app development.
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