There are TWO reasons why you’d want to beta test your mobile app: one is to test it for bugs and user flow experience and …

App Store Optimization (ASO) is like SEO for Apps. ASO makes it easy for potential users to find and install your app while searching in …

Did you know that 80% of apps are deleted after one use? To add to the mobile app developers’ woes, a study from Localytics shows …

Gathering app reviews and ratings for your mobile app is hard; and getting positive app reviews is even harder. App developers and entrepreneurs who’ve just launched …

Mobile app monetization can be tricky. Doesn’t everyone want to ultimately address the following question: “how to make money with apps”? Monetizing an app is …

According to Forrester, 63% of apps are discovered through app store searches. The higher your app ranks, the more visible it is to potential customers, …

In app purchase as part of the freemium model has become the defacto means to monetize for a majority of the mobile apps. It’s easier to …

It’s incredibly time consuming and hard to find the right creative images to go with your blog post or even to including them on your …

Building an app is tough. But when you look at the entire lifecycle of the product, the challenges in development fall flat when compared to …

Explainer videos can be a great way to improve conversions for your app. It’s estimated that explainer videos increase rates of purchasing a product by up to …