9 Impactful Push Notification Examples To Drive Customer Engagement

What makes push notifications so powerful? They are immediate, personal, and right at your palm.

According to a research, 68% of customers have enabled push notifications for their apps. Marketers witnessed 50% higher open rates on push notifications, compared to e-mails. Not only that, push notifications can provide 92% higher mobile app retention rates.

Push messaging should be like that polite tap on your shoulder from a friend you haven’t seen in a while – immediate, personal, and re-engaging not intrusive or irrelevant.

The best apps know how to use push notifications to their advantage. Here is a list of 9 apps that leverage push as a major pull for their businesses.

#1 Kayak

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Image source: Localytics

By allowing users to set up flight price notifications, Kayak can then send notifications the moment the price drops. It’s genius because it’s essentially a flash sale disguised as breaking news. They understand the value users find in getting the best deals on flights as soon as possible. That’s why they can get away with sending it at 5:55 am.

#2 Netflix

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Image source: Quibb

Netflix does a great job of personalizing their notifications to the individual receiving them. Every user receives a unique message about the specific show they have been watching. Rather than sending every user a notification every time a new episode of any show is released, consider one perfectly personalized notification.

This limits and prioritizes the number of pushes each user is eligible to receive.

#3 PLNDR

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Image source: Localytics

They notify a user if they have added an item to their cart but not completed the purchase yet. By doing this, they are able to drive traffic back to their mobile app in unprecedented ways. These notifications have resulted in an 18% uplift in mobile purchases, as every user receives a personalized message about the specific item waiting for them in their digital shopping cart.

#4 Wanelo

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Image source: Jwegan

Social shopping network Wanelo made use of emojis to spice up the text in their push notifications.

Any form of picture works wonder. The app includes emoji characters in the message to try and make the message stand out and grab the user’s attention.

They also started sending push notifications to users who have saved certain items to let them know that those items have gone on sale.

#5 The Bump

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Image source: Localytics

The Bump app use resources and tools to monitor the pregnancy week by week. Any information like this can get really heavy on facts and numbers. But with their unique writing style, the app made users fall in love with their content.

Over the course of the pregnancy, The Bump sends weekly notification updates about the size of the baby (typically in fruit terms) and any other relevant information about what to expect in the upcoming weeks as it tracks the progress of the pregnancy term.

#6 Waze

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Image source: Quibb

Utility apps have an obvious job to do – know your users daily routines and help them out when they appear to be getting into trouble. That’s what push notification from Waze did!

A notification was sent to Waze users who regularly take the 280 freeway from San Francisco to anywhere in the Silicon Valley. One such notification was about the Subway being shut at certain time. Waze users appreciated the heads up.

#7 Craftsy

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Image source: Dribbble

Craftsy, an app that offers culinary, creative and crafting online classes, uses push notifications to reach its app users, and convert those users into paying customers.

Craftsy also uses purchase history to segment its users. A customer who has signed up for knitting classes would not receive the same notification as a customer who has only signed up for photography classes. The Craftsy app also includes a message center where notifications are stored in an inbox for consumers to read when it’s convenient to them.

#8 Cluster

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Image source: TechCrunch

You have one shot to ask for push permissions; ensure it isn’t wasted. The app hit the right nerve by diverting the initial question and gauging the user’s interest.

Cluster utilizes this tactic to achieve a 60% push enablement rate in the social category, with 100% of users opting into push after tapping “Notify Me” in their pre-ask page.

If the user clicks “YES” in the pre-ask page, it prompts them to the official permission page; if the user clicks “NO,” it waits until they are more familiar with the app and ask them again later.

#9 Google Now

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Image source: Engadget

Since Google gets all your information through various sources it sends you notifications after filtering this information.

For example: If you bought a plane ticket and had the confirmation email sent to your Gmail account, then Google Now will send you a notification, as well as display a trip itinerary card in your feed a day or two before your flight.

If you opt for the reminders option in Google Now, it will tell you when to leave for an appointment based on what it knows about their location, traffic conditions and mode of transport. Like, “Leave by 11:25 am to arrive on time.”

Use the above best practices to craft a great push messaging campaign that’s promising not “pushy.” If you haven’t made push a part of your mobile strategy, it’s time you do now!

Header image source: Mappmedia

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Nidhi Shah
 

Nidhi is the head of content marketing at Arkenea, a mobile app consultancy building experience rich apps for startups and businesses.