After several brainstorming sessions and whiteboard discussions about understanding of MR visit cycles, the product portfolio of Novo Nordisk and the challenges faced by the diabetes drug industry, we formulated a strategy to streamline the physician-MR interaction and designed and developed their iPad applications.
Key Highlights of the Solution
Enhanced and interactive product presentations.
Real-time drug development and research updates.
Data and analytics on physician engagement with Novo Nordisk’s products.
One-tap sharing of information with physicians.
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