Wireframing | Prototyping | UI and UX Design | iPad App Development
In order to improve the access to physicians and their reach, the company decided that they wanted to go digital and use technology to engage with physicians more effectively, in a more productive and cost-effective manner.
After several brainstorming sessions and whiteboard discussions about understanding of MR visit cycles, the product portfolio of Novo Nordisk and the challenges faced by the diabetes drug industry, we formulated a strategy to streamline the physician-MR interaction.
Key Highlights of the Solution
- Enhanced and interactive product presentations.
- Real-time drug development and research updates.
- Data and analytics on physician engagement with Novo Nordisk’s products.
- One-tap sharing of information with physicians.