Novo Nordisk – Enterprise Sales Platform
Renowned for its contributions to the healthcare industry, particularly in diabetes care, Novo Nordisk continually seeks innovative ways to advance its mission of improving patient outcomes and expanding its reach within the medical community.
challenge
To enhance access to physicians and broaden their reach, Novo Nordisk identified the need to go digital and leverage technology to engage with physicians more effectively. The traditional methods of physician engagement were proving to be less productive and more costly. Therefore, the company aimed to adopt a digital strategy that would not only streamline interactions with physicians but also enhance the efficiency and cost-effectiveness of these engagements.
solution
In response to this challenge, we undertook several brainstorming sessions and whiteboard discussions to gain a comprehensive understanding of the medical representative (MR) visit cycles, Novo Nordisk’s product portfolio, and the specific challenges faced by the diabetes drug industry. With these insights, we formulated a strategic plan to streamline and optimize the interactions between physicians and medical representatives. Our goal was to develop a digital solution as an iPad application that would facilitate more meaningful and productive engagements.
key highlights
Enhanced and Interactive Product Presentations: The digital platform includes advanced features for presenting Novo Nordisk’s products in an engaging and interactive manner. This allows medical representatives to showcase product benefits and data more effectively, capturing the attention of physicians and providing a deeper understanding of the products.
Real-Time Drug Development and Research Updates: Physicians receive real-time updates on drug development and ongoing research. This feature ensures that they are always informed about the latest advancements and innovations from Novo Nordisk, fostering a sense of partnership and collaboration.
Data and Analytics on Physician Engagement: The platform provides detailed data and analytics on how physicians interact with Novo Nordisk’s products. This information helps the company understand the effectiveness of their engagement strategies and make data-driven decisions to enhance future interactions.
One-Tap Sharing of Information: With the one-tap sharing feature, medical representatives can easily share relevant information, research findings, and product details with physicians. This simplifies the process of information dissemination and ensures that physicians have quick access to the resources they need.
Through these initiatives, Novo Nordisk has successfully transitioned to a digital engagement model that not only improves access to physicians but also enhances the quality and efficiency of their interactions.
This strategic shift positions Novo Nordisk as a forward-thinking leader in the pharmaceutical industry, committed to leveraging technology to drive better healthcare outcomes and build stronger relationships with the medical community.
Arkenea helped provide both practical advice and experience that enabled us to launch our website and create complementary mobile applications in a cost effective way while providing ongoing product support into the future. Without Arkenea, this dream would have vanished into oblivion.
