How to Use Live Video for Marketing: the Latest Social Media Craze
In the latest episode of #BiteSize, Dustin W. Stout, a digital media consultant and speaker, talks about the latest trends in the digital marketing space.
Dustin W. Stout
Dustin is a social media enthusiast, designer, consultant and speaker. He is a self-taught guy who learnt how to get his story heard. Now he helps others do the same thing.
Over the years he has been able to work with some great brands to help spread their message more effectively.
One of the big trends this year is live video. Facebook introduced live video this year, Periscope has been going really strong. Blab has been gaining some traction.
A lot of buzz around live-streaming and live video arena.
It’s not for everyone, though. Most people biggest fear is public speaking and live video is public speaking.
Not everybody is built to be in front of a camera, some people are better writers. Live video is a trend but not a trend everybody should follow.
One of the biggest trends that has been strong for a while now is visuals. If you are not creating visuals of some kind, incorporating images, animated GIFs or some sort of visual elements to your social post on your content, then you are missing out on a whole lot of eyeballs.
Visuals stand out and grab people’s attention and work really well. Those are the two primary big trends right now.
Snapchat is also very popular but only for a certain demographic, very specific demographic. In social, we are not seeing a whole lot of new pop-ups at the moment, sort of only top-7.
A trend anybody should be looking out for is the trend of diving deep. There is a sort of stigma with social media that it is very shallow, and lots of it is automated.
The brands which are most successful on social are the ones which are focusing on one or two networks and they are doing exceptionally well on those two networks.
I have done that with my personal brand. In the beginning, I was all about Twitter for a while, then Google+ came out. I head first to Google+ and I have tens of thousands of followers. It’s been my number one traffic source for the longest time because I dove really deep and engaged, and connected.
Now I am shifting gears and doing that with Facebook because it is sort of a challenge to get traction on Facebook and I like a good challenge.
Forget the trendy thing, do the thing that’s most effective and focus on the channels that your audiences are on and dive deep with them. Connect in a real way and in a consistent way and you will surpass all the trends.
The trends won’t matter to you because you will be so successful.