Did you ever imagine how much would you (as a user) be worth to some of the companies whose products you use on a regular basis? How much does Facebook, Google, Twitter or LinkedIn value you in dollar terms, whether you’re a product manager or a nurse practitioner?
The folks at cost information website, How Much, have broken down what each one user using the services of these companies is worth to that company in their latest article, which we’ve summarized below for your convenience.
They calculated this by taking the number of active users and dividing that number by the company’s market capitalization – the number of shares multiplied by the price of each share.
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#1 Google’s each user is worth $182
The web giant, Google has a market cap of $364 billion and 2 billion active users. But Google generates 90% of their revenue from advertising.
Image Source: office snapshots
#2 Facebook’s each user is worth $158
The social network giant, Facebook has a market cap of $227 billion and 1.4 billion users—which makes you worth a whooping $158.
Image Source: Business Insider
#3 Twitter’s each user is worth $81
That blue birdie is more than 140 characters. Twitter has a market cap of $24 billion with a user base of 302 million.
Image Source: WSJ
#4 LinkedIn’s each user is worth $69
With a market cap of $24 billion and 364 million users, every job aspirant and professional adds $69 to Linkedin.
Image Source: sbprojects
#5 Yahoo’s each user is worth $70
This news site cum online gaming platform cum search engine cum email service (etc.) has a market cap of $42 billion with 600 millions users who are worth $70.
Image Source: Fast Company
#6 Amazon’s each user is worth $733
Jaw dropped! Yes, that’s how much you are worth to the eCommerce company. Amazon has a market cap at $198 billion, but it’s active user count is only 270 million, that’s why the user worth is too high.
Image Source: archives.sfexaminer
#7 Ebay’s each user is worth $474
The buy-sell bidding auction mogul has a market cap of $71 billion with 152 million users. People giving eBay various cuts of their payments is another source of income for this e-commerce giant.
Image Source: Fast Company
#8 Alibaba’s each user is worth $621
Next time you shop at this Chinese e-commerce company you will recall your 3-digit value to the company. Alibaba has a market cap of $217 billion with 350 million users.
Image Source: Fitnhit
#9 Yelp’s each user is worth $25
The online business directory makes most of their money by selling ads to businesses. So, users valued each at $25— isn’t very surprising. The company has a market cap of $3 billion with 142 million users.
Image Source: office lovin
#10 Groupon’s each user is worth $28
The online coupon app startup has a market cap of $4 billion with 160 million users. Now you know what they get in return when they offer you those deep discounts on a product or a service.
Image Source: office revolution
#11 Zynga’s each user is worth $28
The social gaming company sits at the bottom, with a market cap of $2.7 billion (lowest the list), and a shrinking user base of 100 million —which makes a user’s value of $28.
Image Source: Bizjournals