How to Pick the Right Social Media Channel for Product Marketing

dave kerpen social media marketing

In the latest episode of #BiteSize, Dave Kerpen outlines how to pick the right social media channel to market your product based on the category you’re in.

Dave Kerpen

Dave Kerpen is the founder and CEO of Likeable Local, the cofounder and Chairman of Likeable Media, the NY Times Bestselling author of 3 books, an international keynote speaker, and the #1 LinkedIn Influencer of all time in page views, ahead of Bill Gates, Jack Welch, Mark Cuban, and President Barack Obama. He is proud of his Likeable business accomplishments but prouder of his 3 children Charlotte, Kate, and Seth.

[Transcript of the video below]

Transcript of the Video

In terms of finding the right social networks, it’s all about that first part – it’s about listening and understanding where your audience is. If you’re a major consumer brand, you have to be on Facebook, if you are a sports or entertainment or media brand, you should really think about Twitter.

If you’re a B2B business, then LinkedIn is probably your primary. If you’re eCommerce, then Pinterest is super important. So think about really who you are and who your audience is, and where that audience is. And that should inform you on what social networks to get involved in.

Rahul Varshneya

Rahul is the co-founder of Arkenea, a custom software development consulting firm for fast-growing businesses, providing on-demand engineering talent and MVP development services.