Rand Fishkin on Relevance of SEO to a Startup Launching a Product
#BiteSize is a video series where leading experts answer some of the most pressing questions entrepreneurs have while building or marketing their startups.
In this latest episode of #BiteSize, Rand Fishkin talks about the relevance of SEO or Search Engine Optimization for entrepreneurs who’re about to launch their products.[Transcript of the video below]
Rand’s an unsaveable addict of all things content, search, and social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog.
Transcript of the Video
As a startup, you have to know who your audience is, and what they’re seeking as well as who’s influencing them, before you can ever start to think about Search Engine Optimization. And the reason that is, because you need to know what keywords and terms and phrases, what types of content, what kinds of questions does your audience have and what could you answer on your website.
And then you can go through the process of SEO, saying like, “Hey, we think search is going to be a big channel because a lot of people are looking for this information and there’s a ton of opportunity here and not much competition, or the other way around – it’s very heavily competitive, there’s not a lot of searchers, we think we should go after social, content, email, paid media or some other channel.” And I think that’s totally fine.
Once you make that decision, you can then start the process of SEO, of thinking about keyword research and content creation, keyword targeting, link building, amplification, engagement and all that other stuff.