Neil Patel On Day Zero Strategy For Selling A SaaS Product
#BiteSize is a video series where leading experts answer some of the most pressing questions entrepreneurs have while building or marketing their startups.
In the latest episode of #BiteSize, Neil Patel talks about how a SaaS entrepreneur can begin selling their product from Day Zero.
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.[Transcript of the video below]
Transcript of the Video
If you’re starting a SaaS product, you should be selling it before Day Zero. Before you build your product, you should be doing things like content marketing, SEO, creating a landing page like a squeeze page where people can sign up. All these things will help you collect email addresses of potential users. So then that way, when you’re ready to launch, you have a customer base.
Then, from there, you want to try to create some sort of a viral loop whether it’s an invite flow or refer a friend system or where you get more points from more usage of the app. Once you have these initial potential users, you want to figure out how you can get them to recommend more users – that way you can continually grow.