Jeff Bullas On How To Choose The Right Channels For Content

how to promote content

In the latest episode of #BiteSize, Jeff Bullas explains how to go about picking the right channels for your content marketing strategy.

Jeff Bullas

Jeff is a blogger, author, strategist, and speaker and work with companies and executives to optimize their online personal and company brands with digital, content and social media marketing.

His blog,, is about all things to do with “Social Media Marketing”, Content Marketing and Digital Marketing. This includes Twitter, Blogging, Facebook, YouTube, LinkedIn, Search Engine Optimisation (SEO) and email marketing.

Its focus is to assist business in “getting found online” in a digital world and making you visible and successful on a crowded web.

Jeff has spent most of his career involved with Information Technologies, Telecommunications and the Web Industry.

Disclaimer: Apologies for bad quality video due to disrupted internet connection. But, the content is worth a watch!


You’ve got to be aware where does your audience hang out that you want to reach. And sometimes it is not exactly clear.

So, what you need to do is you need to do some testing. let’s concentrate on Linkedin, let’s try Twitter, let’s try Facebook. There is a lot of experimentation happening with Snapchat, it is catering engagement and brand awareness.

You really need to go out and do some testing to try and find out where your audience is.

It is not about I can do this and just keep doing this. Figure out what isn’t working.

Take a call on users taking 70/20/10 rule.

Effectively, you need to be doing a lot of testing, how your audience is reacting and testing different strategies.

From there, you need to check how to get cost-effective conversions using this tactic and using this social media network.

For me, Twitter is right for the top of creating brand awareness, then I discover myself from content that is the engagement.

You got to earn high traffic from social media. A lot of people buy from an email that comes in, because they feel this brand is offering me a lot of value.

It happens for social media, but social media is good for what I call top of the funnel brand awareness .

Nidhi Shah

Nidhi is the head of content marketing at Arkenea, a mobile app consultancy building experience rich apps for startups and businesses.