#BiteSize is a video series where leading experts answer some of the most pressing questions entrepreneurs have while building or marketing their startups.
In the latest episode of #BiteSize, Guy Kawasaki shares his key learnings from working with Steve Jobs.
Guy Kawasaki is the chief evangelist of Canva, an online, graphics-design service, trustee of the Wikimedia Foundation, and executive fellow at the Haas School of Business at U.C. Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and ten other books.
Transcript of the Video
Working for Steve Jobs was a remarkable experience. He was a very difficult person to work for, but he got just the most amazing results. Certainly showed me how much I could do, probably more than I thought I could do.
He had a great vision for what people should use, could use, would want to use. And he executed on that. And I use the word ‘vision’ very, very specifically – I think there have been only a three visionaries in American business – one is Steve Jobs, another would be Elon Musk and finally Walt Disney.
So that was the key and he believed in ‘less is more’ and design and aesthetics, he truly valued design. I think a lot of CEOs and entrepreneurs do not value user interface, do not value industrial design. And they are so wrong. So those are the key lessons I learnt from Steve.