Got An App Idea? Here’s What You Should Do Next

“I have got an idea for an app, but where do I start?”

Here’s a suggestion, start by learning what you’ll be getting into.

Many entrepreneurs with great ideas for mobile apps have no experience or expertise developing them. So, the first and foremost step can be your induction into the app world.

Think of it as going to college again, because you want to learn and specialize in a subject. So, why not?

If you are the non-technical founder, most of the people will suggest you to start with a book (or an eBook), an online course, or a mentorship program.

Our suggestion would be – You can do all that, but with a little caution. Here are some tips:

#1 Don’t go too wide with your choice of eBooks and online courses

Entrepreneur Vs App Entrepreneur or Appreneur

Entrepreneurship Vs Appreneurship

Is there a difference?

Yes, and this difference is called ‘mobile apps’.

There are resources for entrepreneurs and then there are resources for appreneurs (newly-coined term for entrepreneurs building apps).

Some of the broad resource categories for tech entrepreneurs are app development, learn to code, app marketing, starting your business, launching your tech product, etc.

These resources must be great but will they solve your purpose?

As a non-technical founder, you probably don’t want to learn to code. Learning directly to market your app will skip the steps of the development process, and starting or launching a business type resources are way too broad for mobile app specifications.

Go for resources which are very specific and actionable, which are meant for the training of an app entrepreneur, and which talk in the language of mobile apps.

Simply put, when you finish an online course or an eBook you should be a better appreneur. Here’s a course which teaches you how to turn your powerful ideas into successful apps.

Here are a few tips for choosing the right resource:

  1. Check the specifications: Skip the courses which offer general entrepreneurial knowledge and motivational tips. When checking the content of the course or an eBook, look for specific app development and marketing knowledge for a non-technical founder.
  2. Use right keywords to find the right resource: Sometimes we get carried away by the most popular searches. Your keywords can be: appreneurship, app entrepreneurs, successful mobile apps, million-dollar mobile business, etc.
  3. Check testimonials and reviews: If I have a product and I tell you my product is great, that’s kind of obvious. But if 10 of my customers testify for my product and say that it is great, then buy it. Similarly, look for the reviews and testimonials attached with every resource.
  4. Check the author credibility: Who is this person who created this resource? Check that person’s (or team’s) credibility. What is their expertise and authority on this subject. You can get some cues from their profile, social media followers and blog posts they have written.

#2 Network only at relevant startup events

There are tons of startup events and conferences going on. But not all the events are worth attending.

In your case, focus on events which will help you build an app.

Mark Suster, a prominent blogger in the startup venture capital world and mentor at Techstars, said in his popular blog, “It’s smart to selectively go to a few events here and there — particularly those that you’re likely to have the highest hit rates of connecting with people who can change your business.”

Here’s a solid tip from Neil Patel which will help you filter these events:

“Look at attendee lists before you register for conferences or networking events. Make sure there are either potential clients or people who are a lot smarter than you are at these events. If you are the one teaching the room on how to run a company, something is off. You can only learn if people who are smarter than you are at the event.”

Neil further adds, “If you want to attend good networking events, look for the ones that are intimate and invite only. It’s hard to get into those events, but when you do, it will be worth it. Those are the type of events that will allow you to create new friendships and business partnerships.”

#3 Connect with awesome mentors

No matter how much you study, read, or network with people there always be a moment of, “Why didn’t anyone warn me about this?”

Here’s when mentors come in picture, when you need someone to talk to about your problem. Mentors don’t tell you the rules, they help you tackle situations and disasters. They can be a huge part of your growth.

According to Alex Turnbull, CEO of Groove, “Networking events prioritize quantity. But I’d rather spend an hour making a meaningful connection with one person over coffee than spending that hour shaking five hundred hands.”

Not everyone requires a mentor at an initial stage, but then, there are hiccups in every business. As an app entrepreneur you would need someone to turn around and help you.

Remember, relationships are your best investment. Invest time identifying some of the best experts in app industry, build a relationship with them by following them, subscribing to them, or even commenting on their content.

Here’s a great picture from Groove’s blog which summarizes the whole process for finding a right mentor:

have an app idea

Quick tip: Apart from social media, AMAs (Ask me anything sessions) are a great place to find experts. You can throw your valid questions and even find great names to follow. Just use the right keyword.

Also, here’s a great article on finding a mentor, take a look.

Conclusion: Just stay focused on building a great app!

Nidhi Shah

Nidhi is the head of content marketing at Arkenea, a mobile app consultancy building experience rich apps for startups and businesses.