Effective Customer Acquisition Channels for eCommerce Companies
In the latest episode of #BiteSize, Neil Patel shares the most effective customer acquisition channels for eCommerce companies.
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.[Transcript of the video below]
There is no one specific successful customer acquisition channel. It really varies from business to business. Even in the same space such as eCommerce, it still varies. You should test them all – from SEO to PPC to content marketing to banner ads to even some growth strategies.
When you’re a startup, you’re already pressed for time. So you don’t want to all of them. Pick the one you think as a lot of potential and start testing it out. Test a few of these out. The ones that work, double down on them and do more of it until you cap out.
The ones that are iffy – that may or may not work, park it on the sideline and you can go back to it later on. Focus on the channels that work. And then from there on, you want to go back and focus on the ones that maybe didn’t work as well as you wanted or required more work. Because you may be able to get them to work later down the road when you learn more, maybe how to boost your conversions or get your cost per click down, whatever that may be.
But there isn’t one real answer.
Think of customer acquisition as spaghetti. You’re throwing it against the wall, you’re seeing what sticks. Whatever sticks is what you double down on, whatever doesn’t, you just park it off on the sideline.