How To Build Virality In SaaS And B2B Products
In the latest episode of #BiteSize, Sujan Patel shares actionable tactics to implement virality or viral loops in SaaS and B2B products.
Sujan has 12 years of experience in digital marketing and co-created Content Marketer, a tool to help automate and scale content marketing. He is also an avid blogger and writes for Forbes, Inc, WSJ and Entrepreneur. In his spare time, he authored the Growth Hacking eBook 100 Days of Growth & Content Marketing Playbook. When he’s not working 80 hours a week you can find him at the racing cars/motorcycles or jumping out of planes.[Transcript of the video below]
Transcript of the Video
Simplest thing is when you have that ‘aha’ moment – maybe that’s when someone purchases an account, pop-up something in the app or email saying, “Hey, give this a share” and pre-craft the Tweet. At When I Work, the company I work for, when somebody purchases a subscription, we say, “Congrats” and there’s a pre-written Tweet that says I just upgraded my small business to the 21st century and we kind of make it goofy and tweak it around. And over time we have optimised this.
Now it’s just share on Facebook. But the same premise. We know our customer’s on Facebook so we do it solely on Facebook and that’s also where it makes us the most RoI. But people share it. Out of the new customers we get every month, we get about 2-3% sharing it which is not bad for a low-tech customer base.
Right when customers purchase a product, you pop a share button and make it relevant. People are super excited. In B2B, viral loops and sharing works effectively when people have the most excitement. When they’re most emotionally vulnerable and when they’re most excited, when those two converge, that’s when you get the most out of virality.