Growth hacks can do wonders for your healthcare mobile application. It’s true. Covering every aspect including customer acquisition, onboarding, retention, and engagement.
But, to engage or retain your customer, you need to get to them as the first step. And for the most part, getting the first set of customers or traction is always the challenging part.
This initial traction is by far the most crucial bit for the success of your healthcare mobile app. Why, you ask?
Simply because early traction will determine a product-market/fit for your healthcare mobile app. Because, early traction will also get you that early feedback to improve your customer experience.
Because, early traction will help you understand what parts of your healthcare mobile app are your customers engaging with and how you can leverage those to bring more users to download the app.
So this article focuses on purely early traction and some tested growth hacks that will help you to get to the early adopters of your healthcare mobile app.
#1 Leverage YouTube
YouTube can be leveraged in more ways than one. I’m definitely not suggesting you make a video or a series of videos and upload on YouTube.
It already has an established base of content creators that have massive following. This growth hack is about identifying and getting in touch with them with a proposition that is mutually beneficial. If they feature your healthcare mobile app, you could set yourself up for a massive early traction.
Think about ‘what would be cool to show’ instead of ‘what my healthcare mobile app does’.
Pairing up with a so-called YouTube Star (someone with millions of subscribers on his or her channel) is the Holy Grail. If your content is compelling and a right fit for their audience, you can enter a time-limited revenue share deal.
#2 Leverage Directories
Create an associated advertisement about your healthcare mobile app and submit to directories such as Yelp, Craigslist, etc. or classifieds section of some of the most popular mainstream and industry publications.
In the healthcare sector, some of the popular directories are DocSpot, MarTech, WebMD, and Psychology Today.
These sites have great rankings for keywords that people are already looking for and can send them your way.
AirBnB generated initial traction by posting on Craigslist.
Be innovative in identifying the category and the solution to a specific problem within that category that your healthcare mobile app solves. For instance, if your healthcare mobile app is good at practice management then create a compelling story around it and copy and link it back to your landing page or the app store page.
#3 Leverage Community
This growth hack can get you well over 2,000 downloads pretty much within a day!
There are many avenues for you to share the link to your healthcare app or Beta-sign up landing page and get feedback from the community of healthcare app developers and healthtech entrepreneurs.
Take for instance Tyler Hayes, CEO of Prime who submitted a link to his landing page on Product Hunt, which got him over 900 unique visitors, five comments and over 50 signups.
A similar post in Hacker News got his company over 2,000 unique visitors. A similar story with Belle Beth Cooper’s Exist on Product Hunt got them 823 unique visitors with 4.53% conversion rate and Hacker News got them over 27,500 unique visitors with 0.26% conversion rate.
Submit your mobile app to these websites for guaranteed traction. Of course, assuming your product interests the community.
- Betalist
- Product Hunt
- Hacker News
- LayerVault
- Reddit iPhone
Here’s a detailed list of websites to submit your startup to.
#4 Leverage Email
I’m sure you do not have some ready email list to send a newsletter to (you’d rather give away all your money than purchase a mailing list).
Email today drives the highest conversions and having a ready email list of influential people can drive significant downloads almost instantly.
So here’s the best growth hack to get you started:
- Open LinkedIn website. Click on Connections in the top menu.
- Click the gear icon that appears in the top right corner of your connections page.
- On the right hand column under Advanced Settings, click on Export LinkedIn Connections.
- Choose the format you want it in and your download begins.
- You now have a spreadsheet with the email addresses of all your LinkedIn connections.
There you go, your very first email list to get started with generating installs for your healthcare mobile app!
It’s a Wrap!
Acquiring the first customers for your healthcare mobile application can be a huge success. There are multiple roads that can help you to achieve this success, all you need to do is just start.
To target the right customers for your healthcare app and grow its presence, you’ve to find what interests them, which features and functionalities they desire. For this purpose you need an expert who understands the domain and is acquainted with healthcare rules and regulations, along with the development process itself.
We at Arkenea help you to build a healthcare mobile application that grows and attracts the right target audience. An app that follows all the healthcare regulations and is integrated with the latest technologies such as AI, IoMT, and wearables. An app that elevates care delivery and complies with interoperability standards. To get your desired healthcare application developed all you need to do is get in touch with us.